Service Agreement & Terms of Service

1. Agreement and Acceptance

These Service Agreement and Terms of Service (“Terms”) are between Search Engine Profiling LLC (“SEP,” “we,” “us”) and the person or business purchasing or authorizing services (“Client”). By submitting payment, approving an order, or authorizing SEP to begin work, Client acknowledges the selected service package, pricing, billing schedule, applicable guarantee term, scope limitations and these Terms. Any written SEP order or proposal accepted by Client becomes part of this agreement. If a specific written order conflicts with these general Terms, the specific written order controls for that service. Prices published on SEP's website are starting points only; the price, scope, service area and billing schedule that apply to Client are those stated in Client's approved written quote or order.

2. Services and Scope

SEP will provide the services identified in the package or written order purchased by Client. Ongoing optimization work is generally performed one to two times per month according to the requirements of the account and the work SEP reasonably determines is appropriate within the selected package. Review-response management, where included, is performed once per monthly billing cycle. Services are not unlimited unless expressly stated in writing.

Every standard plan includes website work and hosting. Get Found includes an essential website of up to three (3) pages or optimization of Client's existing website. Get Chosen and higher plans include one custom website build or redesign of up to five (5) pages. The labor hours and revision rounds included for website work are stated in Client's written quote. Additional pages, additional redesigns, custom applications, advanced integrations, e-commerce, substantial new functionality and other work outside the quote require a separate quote and authorization.

3. Setup and Start of Work

Each plan begins with a one-time setup fee covering onboarding, research, competitive analysis, planning, configuration, website, creative, technical and implementation work. The setup fee, any initial service period included with it, and any installment schedule are stated in Client's written quote. Work begins after Client approves the quote and the required initial payment is received.

4. Recurring Billing

Monthly service is billed at the rate stated in Client's written quote, beginning on the date stated in that quote. Client authorizes SEP to bill the agreed amounts by the payment method agreed in the quote, such as PayPal invoice or subscription.

5. Month-to-Month Service and Guarantee Term

Every standard plan is month-to-month after any initial service period stated in Client's written quote, and continues at the agreed rate until canceled under these Terms. To qualify for the SEP Performance Guarantee described in Section 16, Client must keep the service active and current for the applicable guarantee term: six (6) months for Get Chosen, six (6) months for Own the City and twelve (12) months for Future-Proof, counted from the initial setup-payment date. Any initial service period stated in Client's quote counts toward the guarantee term. Get Found is month-to-month and does not include the SEP Performance Guarantee.

6. Failed or Overdue Payments

If a payment fails, is declined, reversed or becomes overdue, SEP may pause ongoing work, publication, reporting, account management and other continuing services until the account is brought current. A service pause caused by nonpayment does not require SEP to perform missed work retroactively and does not waive amounts already due. SEP may also suspend package exclusivity while an account is delinquent.

7. Cancellation

Client may cancel service at any time after any initial service period stated in Client's quote, effective for future billing. Cancellation before the applicable guarantee term is completed ends Client's eligibility for the SEP Performance Guarantee. Cancellation stops future month-to-month service after the effective cancellation date but does not retroactively cancel authorized work already performed, setup work, payments for any initial service period or other accrued charges. Any specific cancellation procedure or notice stated in Client's written order will also apply. To cancel, Client must notify SEP in writing by email to searchengineprofiling@gmail.com at least fifteen (15) days before the next billing date. Any setup installments stated in Client's quote remain due if Client cancels before the installment schedule is complete.

8. Refunds and Work Already Performed

Because SEP provides customized professional, technical and creative services, setup payments and service fees become earned as the associated work is performed. Once work has begun, amounts attributable to work already performed are non-refundable except where required by applicable law or expressly agreed by SEP in writing. SEP will evaluate legitimate billing or fulfillment concerns in good faith.

9. Payment Disputes and Chargebacks

Client agrees to contact SEP promptly regarding a billing or service concern before initiating a payment dispute or chargeback so SEP has a reasonable opportunity to investigate and address the issue. A chargeback or payment reversal does not by itself cancel this agreement or eliminate amounts legitimately due for authorized services already performed. SEP may provide the payment processor, card issuer or other relevant institution with records reasonably necessary to document Client's authorization and SEP's performance, including the applicable order, these Terms, invoices, communications, reports, account activity and deliverables, subject to applicable law and privacy obligations.

10. Website Ownership, Domain Names and Hosting

A website created by SEP specifically for Client under a paid package is Client property, subject to payment of amounts due for the work and excluding SEP-owned tools, licenses, systems or third-party components that are not transferable. While monthly service remains active and current, SEP may host and manage the website as part of the package. Upon cancellation and satisfaction of outstanding amounts, SEP will reasonably cooperate in transferring or migrating the Client-owned website to hosting selected by Client.

A domain name already owned by Client remains Client's property. SEP may register more than one domain name for Client, such as a primary domain that hosts the website and branded domains that forward to it. If SEP registers a domain name for Client, SEP will transfer it to Client on request once all amounts due are paid. SEP's hosting accounts, servers, infrastructure, internal systems, software, tools, processes and licenses remain SEP property. Hosting is included with every standard plan while the monthly account remains active and paid; after cancellation, SEP will reasonably cooperate in migrating Client's website and domain to hosting selected by Client.

11. Client Materials and Access

Client represents that it has the right to provide SEP with business information, trademarks, logos, photographs, text, credentials and other materials supplied for the project. Client remains responsible for the accuracy and legality of Client-supplied information. Client agrees to provide timely access, approvals and materials reasonably required for SEP to perform the services. Delays caused by missing Client information, access or approvals do not make completed or in-progress SEP work undelivered.

12. Exclusivity

Every active standard package includes SEP client exclusivity for one defined primary industry/category within the agreed city or market. SEP will not knowingly accept another active client in that same defined primary category and market while Client's account remains active and current. The protected category and geographic market will be established during onboarding or in Client's order. Exclusivity does not automatically extend to related specialties, adjacent industries, additional brands, additional locations, neighboring cities or other territories not expressly included. Exclusivity may be suspended during delinquency and ends when the applicable SEP service ends.

13. SEP Performance Commitment and Third-Party Platforms

SEP commits to professionally implementing and maintaining the technical, content, local, reputation, authority and machine-readable optimization work included in Client's selected plan that SEP reasonably determines is necessary to compete for leading visibility and to build a stronger digital presence than identified competitors. SEP will use competitive observations and available performance information to guide ongoing optimization within the purchased scope. Search engines, map providers, directories, social/review platforms and AI systems independently determine their own indexing, rankings, approvals, citations, recommendations and displays. Accordingly, SEP's performance commitment applies to the quality, scope and competitive execution of SEP's work and does not constitute a promise of a specific numbered ranking, citation, recommendation, traffic volume, lead volume or revenue result controlled by a third party.

14. Changes to Third-Party Services

Third-party platforms may change features, APIs, policies, eligibility requirements or availability. SEP may reasonably adjust methods or substitute comparable work when a third-party change makes a particular tactic unavailable or impractical, while preserving the general purpose of the purchased service where reasonably possible.

15. Intellectual Property and SEP Methods

Client receives ownership or usage rights in Client-specific deliverables as stated in these Terms or the applicable order. SEP retains ownership of its pre-existing materials, methodologies, processes, know-how, templates, internal documentation, software, tools, systems and reusable components. Nothing in a standard package transfers SEP's underlying methods, internal systems or proprietary operating materials.

16. Performance Standard and SEP Performance Guarantee

SEP's standard is to perform the purchased services with the objective of outperforming the digital presence of identified competitors and pursuing top visibility within the selected scope. Digital marketing, search optimization, reputation development and AI/search visibility are also affected by competition, market conditions, Client history, third-party algorithms and other external factors. SEP therefore guarantees its professional implementation and competitive optimization effort within the purchased scope, rather than a specific sales, revenue, lead-volume or third-party placement result.

SEP Performance Guarantee. For Get Chosen, Own the City and Future-Proof clients who complete the applicable guarantee term described in Section 5 while their account remains active and current, SEP guarantees that (a) the optimization and positioning work included in the purchased plan is performed in accordance with generally accepted industry standards, and (b) Client's digital presence shows month-over-month improvement, as measured in SEP's monthly performance report. If, after the guarantee term is completed, a monthly performance report shows no improvement, SEP will perform the following month's optimization work for that plan at no charge. Get Found does not include the SEP Performance Guarantee.

17. Communications and Records

Client agrees that electronic communications, approvals, invoices, payment records and project records may be used to document instructions, authorization, scope and fulfillment. Client is responsible for keeping its contact and billing information current.

18. General Terms

If any provision of these Terms is determined to be unenforceable, the remaining provisions will continue to apply to the extent permitted by law. SEP's failure to enforce a provision on one occasion does not waive it on another. These Terms may be supplemented by a signed or electronically accepted order, proposal or statement of work.

19. Limitation of Liability

To the extent permitted by law, SEP's total liability arising from its services is limited to the amounts Client paid SEP in the three (3) months before the claim arose. SEP is not liable for lost profits, lost revenue or indirect or consequential damages, or for actions, outages or decisions of third-party platforms.

20. Governing Law and Contact

These Terms are governed by the laws of the State of Arizona, USA. Questions about these Terms can be sent to Search Engine Profiling LLC at searchengineprofiling@gmail.com or (520) 222-5184.

Important: These Terms describe SEP's standard commercial service policies and are not intended to waive consumer or other rights that cannot lawfully be waived. Specific orders may contain additional or different terms.