Custom Online Marketing
Online Marketing is rapidly increasing and getting your business out there is important. Our Online Marketing services are always guaranteed.
Online Marketing, also known as online advertisement, internet marketing, online advertising or e-marketing, is the marketing and promotion of products or services over the Internet.
Examples of online marketing include contextual ads on search engine results pages, banner ads, blogs, rich media ads, social network advertising, interstitial ads, online classified advertising, advertising networks, dynamic banner ads, cross-platform ads and e-mail marketing, including e-mail spam. Many of these types of ads are delivered by an ad server.
The internet has become an ongoing emerging source that tends to expand more and more. The growth of online marketing attracts the attention of advertisers as a more productive source to bring in consumers.
A clear advantage consumers have with online marketing is the control they have over the product, choosing whether to check it out or not.
Online marketing may also offer various forms of animation. In its most common use, the term “online marketing” comprises all sorts of banner, e-mail, in-game, and keyword advertising, including on platforms such as Facebook, Twitter, and MySpace. Web-related advertising has a variety of ways to publicize and reach a niche audience to focus its attention to a specific group. Research has proven that online marketing has given results and is a growing business revenue. For the year 2012, Jupiter Research predicted $34.5 billion in US online marketing spending.
Display online marketing appears on web pages in many forms, including web banners. These banners can consist of static or animated images, as well as interactive media that may include audio and video elements. Display online marketing on the Internet is widely used for branding. This is why metrics like interaction time are becoming more relevant. This may change in the future as display online marketing is becoming much more targeted to users, much like how search engine ads can be extremely relevant to users based on what they are searching for. Display advertisers use cookie and browser history to determine demographics and interests of users and target appropriate ads to those browsers. Banner ad standards have changed over the years to larger sizes, in part due to increased resolution of standard monitors and browsers, in part to provide advertisers with more impact for their investment. The standards continue to evolve. Banner ads can be targeted to internet users in many different ways in order to reach the advertiser’s most relevant audience. Behavioral retargeting, demographic targeting, geographic targeting, and site based targeting are all common ways in which advertisers choose to target their banner ads.